Once you have your new banners and printed products for marketing, you have to consider where best to place them. Put them up in an ineffective location and you won’t see a good return on your investment!
We’ve teamed up with Where The Trade Buys, a UK-based print company who offers a variety of banners such as roll up banners, to take a look at the best spots to display your printed adverts.
Your own location
People won’t spend forever looking for your building and may become frustrated if they cannot access the health services they need. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Therefore, take a moment to consider your location. Are you easy to find? Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger buildings; you could run the risk of clients giving up on finding you. By placing your roll up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
The entrance way
Your brand doesn’t end at the front door. The sleek dimensions of a roll up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Studies show that many of us form an impression of something as quickly as one tenth of a second, which means you don’t have someone’s attention for long! Designing an eye-catching roll up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like these matter to people who walk through your door, and the beauty of a roll up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.
According to an article by the Economist, the immediate entryway to your building is the ‘decompression zone’. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your roll up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Away at exhibitions and shows
Eventbrite put the UK events industry as worth a staggering £42.3 billion, with 1.3 million business events held every year. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.
Banners and printed media can help leave an imprint on people’s minds much better than digital alternatives. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive roll up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
With a printed banner, your audience is much more likely to remember you after the show’s end than if you had no banner displayed at all.
Display in your windows
Your window (if you have one) is a great place to get information out to your clients and customers. 80% of people admit they are ‘promotion sensitive’, showing a tendency to notice promotions and notices in windows. Highlighting a special discount on your roll up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Linda Cahan, store design and display consultant in an article published in Entrepreneur: “Each window should tell a story”. If you have floor-length windows, simply angle your roll up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping inside your building and walking or driving by it. Are you making the most of this key piece of promotional space?
Awards and shortlists should be shown
Have you been shortlisted or won an award? There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing Is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?
Stay in the focus of people’s minds with a printed advert displaying your achievement, which as previously mentioned, tends to be more effective than digital adverts. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured roll up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Be aware that not every event is suitable for promotional material, such as red-carpet-style award ceremonies. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing roll up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
There are so many places a roll-up banner can be an asset to you and your ROI. Bear these key tips in mind to maximise your ROI!