Ashley Carter takes on new role within Aarsleff Ground Engineering

Aarsleff Ground Engineering, specialist ground engineering contractor, is pleased to announce Ashley Carter’s promotion from Senior Technical Estimator to Head of Preconstruction.

Ashley’s always been at the sharp end of Estimating, treating every project with the same degree of interest and commitment, no matter of the size or technical complexity. His technical know-how and expertise combined with charismatic people skills and a positive outlook has made a significant impression on the company and their clients, and he will now embrace a wider role in the business.

Ashley joined the business in July 2016 with a very substantial mission on his hands – to establish and grow the company’s sheet piling arm of the business. Ashley’s input quickly strengthened their position in the marketplace, and allowed it to capitalise on the many opportunities this sector presented. Now known as the ‘Specialist Retaining Walls’ team, Aarsleff have extended their product offering to design and deliver king post walls, propped walls, anchored walls, contiguous pile walls and secant pile walls.

Looking ahead, Ashley voices how he would like to implement changes in the wider industry in his new role at Aarsleff Ground Engineering:

“In comparison to other sectors, the adoption of technology and smart systems are still majorly underutilised in the ground engineering industry. I will implement those changes to make us a much smarter company through the digitalisation of our processes –  I know it’s something that our staff and clients will benefit from. Fighting the on-going skills shortage and improving our green credentials is also top of my list”.

As Head of Pre-Construction, Ashley will be representing the Aarsleff brand. Working alongside the management team, Ashley will drive key strategic goals, build customer relationships, identify business opportunities and mentor teams where necessary across the company’s Estimating, Business Development and Marketing teams.

Aarsleff’s Managing Director Kevin Hague commented:

“We look forward to seeing where Ashley will take the company in his new role. As a business, the range of geotechnical techniques and disciplines we can design and deliver in-house is enviable, and the ability to deliver multi-discipline packages under one sub-contract is a key advantage for our clients, but we are never complacent, and we can always do more. The board and I agree he will be instrumental in promoting ours services and adding value to our position as a market leader in Specialist Geotechnical Contracting”.

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