The rise of digital has dissolved location-based barriers for construction firms, providing ample opportunities for reaching a much wider clientele.
But with any man and his dog able to set up a website or listing for their construction firm, just how do you ensure that yours is top of the list when people are searching for and shortlisting reputable contractors?
The answers lie in these three effective ways to promote your construction firm online.
Long gone are the days where blogging was a hobby for budding writers looking to connect with people with similar interests. Nowadays it’s the lifeblood of a business’ digital strategy that can help your website secure a high Google ranking.
As a construction firm, reputation is everything, so use blogs to show off your knowledge and expertise to customers and build a positive perception of your brand.
Your blogs put the customer first by focusing primarily on providing answers to the problems they’re facing. Do this on a regular basis and your blog will become required reading for people in your niche.
No one will know your industry and construction firm better than you, but if crafting copy isn’t your strong suit, consider hiring a content writer from a copywriting platform such as Copify, who can write and/or edit your blogs to a professional standard.
We’ve all heard the saying “a picture is worth a thousand words”. It’s true – visual content allows you to show rather than tell people how great your construction firm is. This makes it a highly effective tool for building trust with consumers.
For example, you can use photos to show the stages of a successful construction project you’ve undertaken and prove that your work is of the highest quality. Alternatively, you can use video to inject more life into your customer testimonials by recording satisfied clients singing your praises and post it on your website and social media.
If a video camera is tool you’re not used to working with, get in touch with a visual communications agency such as SNS Group and let their expert team create a fantastic video for you, whilst you keep busy on the building site.
- Social Media
Social media gives you direct access to your audience, which means you can avoid waiting aimlessly for them to land on your website.
Here you can charm them with your blogs and visual content and include links to your site. So find out which social media platforms your target customers are using, set up profiles on a couple, post useful company information and engaging content on a regular basis and you’ll be onto a winner.
Think of your construction firm as a living breathing person on social media and don’t be afraid to inject a bit of personality and interact with customers by replying to their comments and messages. In doing so, they’ll come to view you as a friend and be more likely to pay for your services and remain loyal to your brand.
Follow our advice and you’ll soon have a dedicated and engaged online following to support your construction firm.