This article gives you a no-gating, field-tested SOP for gathering feedback and turning it into visible, conversion-boosting contractor reviews—plus a quick look at how Trustmary helps you run the whole loop with one streamlined survey.
With this guide and the Trustmary tool, you’ll be able to collect 2-4 times more reviews and boost your website performance by 20%.
The Field-Ready Step-by-Step Guide to Reviews
Step 1 — Centralise the Reviews You Already Have
Before you chase new reviews, grab what exists: screenshots, emails, texts, scattered Google/Facebook entries, PDFs in proposal folders, and get everything into one place.
Tag each review by service (e.g., kitchen renovation) and location (e.g., Manchester) so you can place the right proof in the right place later.
Pro tip: If you use a review platform, import from your sources so you’re not copy-pasting forever.
Step 2 — Put Social Proof on Your Homepage
Your homepage should answer: “Can I trust these people?” And what is better than proof from past customers.
Add a lightweight carousel or review wall above the fold or just below your hero.
Mix recent and representative feedback. If your clients have mentioned it in a review, it must be important to them and other potential clients.
Don’t disregard reviews talking about smaller things like punctuality, cleanliness, or friendliness. They all are important in the customer experience.
Keep it real: Use names (with permission), project types (“Kitchen refurb in Sale”), and short snippets. Avoid cherry-picking only 5-stars—balance builds credibility.
In fact, the best range for your average star rating is 4.2 – 4.7. That’s the sweet spot for authentic feedback.
Step 3 — Match Reviews to Service & Location Pages
Reviews lift conversion most when they’re contextual:
- Kitchen reviews on kitchen pages
- Roofing reviews on roofing pages
- Location-specific blocks (e.g., “Kitchen Renovations in Manchester”) on your Manchester service page
This improves both conversion (more enquiries) and visibility (richer, more relevant content). Add a simple caption like: “Rated 4.8/5 by Manchester kitchen clients—see more reviews.”
Step 4 — Publish a Dedicated Reviews Page
Create a reviews hub: one URL that aggregates your proof, links from your navigation, and is easy to share in proposals and emails.
The easiest way to do so is to use a Trustmary review page, which consolidates your reviews from different platforms into one place.
Step 5 — Send One Survey, Get Three Outcomes
After every job, send a 3-in-1 survey that:
- Measures satisfaction (quick score)
- Captures open feedback (what went well / what to improve)
- Invites a public review (with clear consent)
This is the heart of the Trustmary Method: one streamlined flow that respects the customer’s time and avoids review gating.
If a client had issues, the loop triggers service recovery first; if they’re delighted, you get a publishable quote and optional routing to public sites (e.g., Google)—without pressuring them.
Timing: 24–48 hours after practical completion or handover works best. ??
Step 6 — Automate the Send at Job Completion
Manual chasing drains time and morale. Wire your job-completion event to automatically send the survey:
- From your ERP, invoicing, or CRM (e.g., when a status changes to “Completed” or an invoice is fully paid)
- Or via a simple checklist: the site lead marks “Handover done,” which triggers the request
Automation gives you steady review velocity without nagging your team.
Step 7 — Analyse Themes and Improve Ops
Great reviews come from great delivery. Tag responses by themes like communication, tidiness, punctuality, price transparency, and aftercare.
Fix the patterns that hurt satisfaction, and your ratings (and referrals) climb—no tricks required.
Automate It All With Trustmary
The Trustmary Method ties your entire loop together with one streamlined survey and modern display widgets:
- Collect: Send a short, combined satisfaction + review request automatically at job completion via email.
- Permissioned publish: With a tick-box for public permission, push reviews to your website (and optionally to third-party profiles).
- Display: Add conversion-ready widgets to your homepage, service pages, and a dedicated reviews page—no heavy dev work.
- Analyse & improve: Tag themes, share wins with the team, and fix what hurts scores.
- Rinse & repeat: The cadence runs quietly in the background, so your reputation grows while you focus on delivery.
If you’re already using tools for ERP/CRM/invoicing, you can wire the send to the events you have—no extra admin.
If you’d like to see how Trustmary packages this as one survey ? feedback + review + website widget, go check their website and book a meeting.