Sometimes, all your hard work sinks without a trace, especially when potential customers are surrounded by a sea of options. How can you get filtered and capture people’s interest in the real estate business? The solution is to choose the right marketing items – those market your buildings with more impact. From the shaped boards to the hangman boards, choosing the right tools goes a long way in marketing.
Discover the 10 Effective Marketing Tools for Real Estate
1. For Sale Boards or Shaped Boards
For conventional advertising, a for-sale board must not be missing. But why settle for ordinary? Earlier, they were shaped boards, now, are relatively in a new fashion with different designs and customisation. The shapes are intriguing enough to capture the customers’ attention and make your listing the most recognised one.
- Marketing Tip: Brand your agency with custom-shaped boards as they will greatly impact the viewers. It’s best to make them big, and bold, with vibrant colours and clear fonts to ensure people can read them from a distance.
2. Flyers and Brochures
Paper flyers and brochures can also not go unnoticed when it comes to real estate promotion. They contain main information about the property – that can simply be given out at houses or posted around areas where many people tread.
- Marketing Tip: Print on quality photographic paper of a glossy type to make your flyers and brochures appear unique and professional. Also, make use of good-quality photos of the property.
3. Business Cards
Despite many changes creeping into the market, business cards still play a crucial role in real estate marketing. They contain all the relevant project and contact information and have a professional look at the whole business.
- Marketing Tip: Including CTA such as “Call for a Viewing”, or “Book a Consultation” adds functionality to the business card.
4. Property Signage
Signage is more complete than the traditional ‘sale’ signs. Use excellent quality signage resources to emphasise the special aspects of the property such as its price, main amenities, and available hours for open visits. This not only informs but also reminds you about your brand.
- Marketing Tip: Integrate the use of QR codes on your signs which can lead to virtual tours or elaborated property descriptions online.
5. Hangman Boards
A creative utility of hangman boards includes advertising property listings at different places. These boards are plain but they are large, so they get noticed among competitive advertisements. They are more beneficial in traffic places like roadways.
- Marketing Tip: Locate your hangman boards in areas closely observed by potential buyers. Make sure that they are weatherproof as they have to stay for a longer time.
6. Postcards
Real estate postcards are a direct way of conveying messages through mail to reach out to target regions. No matter if it’s new listings, vacant houses or ongoing projects, postcards are suitable for fast-reaching potential clients.
- Marketing Tip: Include a CTA in the email with special offers or sales (like, discounted price on particular services).
7. Banners and Posters
When it is time to promote property vacancy or property launches, direct advertising banners and posters work wonders. Posters with strong contrasts and easily readable messages can be installed in local neighbourhoods to guide people to your building.
- Marketing Tip: Ensure the outside hanging banners or posters are waterproof if you want them to last long.
8. V-Frame Signs
V-frame signs are to provide effective, well-lighted signage that can be placed conveniently at required points. These robust frames support panels constructed from weatherproof materials. They are highly effective at marketing property during open viewings, auctions or promotions. This way, your ad can be easily seen from all angles with visible open sides.
- Marketing Tip: Have an uncluttered design that contains necessary property details such as price, feature and direct contacts.
9. A-Frame Signs
Hinged and lightweight, A-frame signs are perfect for securing the property’s attention during events. These signs are independent and fit in any area – can be used on streets, outside homes for sale, and property viewings. They are weather-resistant, and their construction is strong enough to ensure they remain visible.
- Marketing Tip: Opt for metallic or brightly coloured and contrasting backgrounds for A-frame signs to enhance visibility during the night.
10. Post and Panel Signs
If you are looking for more professional and permanent signage, post and panel signs are the way to go as they look classy. These are well suited to advertise luxurious properties. They can be mounted on posts to enhance the presentation of property details and are also durable for use.
- Marketing Tip: Include clear property details on the panel and make sure the post height is enough to be seen by residential or commercial property seekers.
Conclusion
Selecting the best marketing tools is essential to get your listings and personal branding visibility. Whether you decide to physically leave cutouts of shaped boards and hangman boards throughout the office or to send out postcards or flyers, it is important to keep it engaging and in the right location. Always consider how the materials you are producing will further your branding and marketing to satisfy the end user.
Is it time to level up your property listings? Get high-impact marketing materials from Printed Estate Agent Boards!
Author Bio: Nimesh Kerai
Nimesh Kerai is the Printing Head at Printed Estate Agent Board in London, where he consistently delivers high-quality estate agent boards and signs. His technical expertise and commitment to staying updated with technology has boosted the company’s status as a leading signage provider in the UK. Nimesh also shares his insights through engaging and informative blogs, further enhancing his and the company’s profile.
