In a world where all businesses require customers’ attention, is your brand visible or barely noticeable? Think of people walking in the street; looking at numerous business signage, but only a few signs attract attention. If you want your brand to be noticeable in such a crowded city, opt for the right signage. They could easily make the difference between a glance and a long-lasting impression. From a lightbox sign that delivers your brand’s name clearly at night to a colourful neon sign that symbolises your brand personality, knowing the right one makes you stand out among customers.
Alright, let’s take a look at various types of signage that can enhance your business.
Choosing Effective Signs For Your Brand Presence
Selecting the right signage is not just about picking the display model – it is about choosing what fits best for your business requirements. Whether it is directing foot traffic with a wayfinding sign or grabbing attention with a pavement board, the different signs are vital in enhancing your brand visibility in busy UK cities.
1. Lightbox Sign
Lightbox sign contain backlit panels incorporating LED lighting to help ensure brands’ messages remain intelligible day and night. They are mainly used for logos or bylines, making it possible for the targeted individuals to notice them even in crowded cities.
- Benefits: Lightbox sign are convenient in terms of visibility and offer a professional look that works all the time and in any weather. These signs are energy efficient since they use LED lighting, making them sturdy to provide lasting services. It also provides a perfect fit for modern and premium brand associations.
- Display Locations: Lightbox sign, placed outside stores, above doors, or on a building, are useful as a far-reaching attraction for foot traffic. They are more useful in commercial spots and especially at night spots.
2. Bespoke Neon Signs
Custom neon signs are to expose the character of a business venture. From refined designs to certain shades, neon signs enhance the atmosphere to harmonise with clients’ expectations of a unique brand experience. It is common in vintage models.
- Benefits: Bespoke neon signs are extremely eye-catching and suitable for companies wishing to achieve a visually stunning appearance for their signs. Their flexibility makes neon signs versatile in decor functionality with equal illumination and are perfect for vintage nightclub aesthetics.
- Display Locations: Indoor customised neon signs are ideal for establishments such as restaurants, stores, or cafes as they can act as artworks. When installed close to the store entrance, in shop windows, or as a focal point in interiors, they are best for the Instagram effect and attract customers to generate viral content.
3. Digital Displays
Digital signage encompasses a variety of static and dynamic products incorporating electronic screens to display messages, images, clips, or animations. These include advertising specific products for a particular season, and new products or service offers to constantly update the information.
- Benefits: Digital signs can be updated at any time, and give great flexibility for different settings. It can make brands display multiple messages in a one-stop location. Digital signs with motion or animation on the screen will compel people to look at them. They are also useful in sharing engaging content with customers through graphics.
- Display Locations: Point of sale digital signs can be located in large retail stores, or at the main entrance of the shopping centre. That said, their high-tech appearance matches innovative brands perfectly, and they attract attention amid excessive competition.
4. Pavement Signs and A-frames
A-frame signs are compact and easy to transport, placed at walking height and are ideal for communication with pedestrians. These signs do not cost much and they are very flexible. Thus ideal for businesses to display daily meals, special coupons, limited-time offers and business events.
- Benefits: Pavement signs are an inexpensive form of advertising and can be effective at capturing nearby people’s attention. They can be conveniently personalised and refurbished on a daily basis making it easier for businesses to respond to the changing offers. Also, they have no fixed location, and this can help businesses experiment with the location to get proper exposure.
- Display Locations: Usually installed near cafes, shops or boutiques, pavement signs are perfect for people passing by the sign. Especially popular in areas of high traffic, they can provide simple, instantly visible information, making people walk right into the store.
Conclusion
Implementing the right signage for your business can transform your brand’s presence, making passing looks into enduring impressions. Choose impactful light designs from lightboxes to neon signs to captivate your customers.
Looking for a new business challenge in the UK’s capital? Sign Company London offers various business lighting options for exterior lights including the popular light box signs and custom neon signs, keeping the customers engaged and attracted to your business. Get in touch now and turn your idea into a reality.
Author Bio:
Nimesh Kerai serves as the Printing Head at the Sign Company in London. Utilising his technical aptitude and the trait of keeping up with the latest technological advancements, he has been able to deliver top-notch quality prints and signage to customers consistently. This has cemented the Sign Company as one of the most sought-after signage companies in London. He consistently shares his insights with the masses by means of useful and intriguing blogs.
