The construction industry in the USA is steadily growing, with Statista predicting it will reach $2.2 trillion by 2027. With this statistic in mind, it’s probably clear that you need to take steps and elevate your marketing efforts to stand out in this industry.
One of the smartest moves to support your efforts along the way might surprise you. Wonder why? Well, let’s dive in to find out.
Reasons to Outsource Marketing Efforts
Today, many businesses prefer outsourcing their marketing efforts. Keeping in mind plenty of pros outsourcing offers, that’s not surprising. Let’s skim through the most vivid benefits you may reap by collaborating with an outsourced team.
High Expertise
While marketing follows some basic rules, strategies can vary greatly depending on your industry. To elevate your construction business, you need skilled individuals or teams with a proven portfolio in your niche.
If you think it will be challenging and time-consuming to find the right partners, no worries. You may employ platforms like Sortlist.com to discover relevant providers for your construction business. You will undoubtedly find the relevant team after checking their portfolios and success stories.
Time-Saving
Another crucial reason to outsource your construction business marketing is to free up your time. Thus, you may focus on growing your construction business.
In general, you’ll need to manage a variety of marketing activities, from social media management to content creation for your website and even visual design. A professional marketing team can take all these tasks off your hands, freeing up your time.
Plus, you won’t need to guide them, as experienced teams with expertise in your industry already know what it takes to elevate your business.
Budget Friendly
Outsourcing is more budget-friendly than maintaining an in-house team. This is primarily because there’s no need to provide office accommodations, medical insurance, or well-being programs for the outsourced team. Plus, you’ll save significantly on office rent.
Furthermore, freelance marketers often charge based on an hourly rate, and in many cases, they don’t require a fixed 40-hour workweek. Instead, they may need less time to complete their tasks efficiently. Thus saving your budget.
Access to Advanced Technologies
Typically, freelancers manage several projects simultaneously. As a rule, they do not wait for their clients to provide all the necessary tools for their tasks. Just imagine how beneficial it would be to have a team that utilizes advanced technologies. Whether it’s social media management tools or SEO platforms, your team will cover the costs themselves.
This will help you cut expenses and gain access to robust technologies for your construction business marketing efforts.
How to Manage an Outsourced Marketing Team for Construction Businesses?
Though your outsourced team is considered to be quite independent, you still need to take some steps to manage them and measure their efforts. Here are the core tips to help you successfully manage your marketing team.
Set Clear Expectations
You may have different purposes for marketing. Let’s say your goal is to increase brand awareness for your construction business among young families. To help your marketers craft relevant ad campaigns and marketing materials, you should clearly communicate this goal. This will enable them to develop the right strategy and bring it to life effectively.
After all, without clear expectations, it’s difficult to track your team’s efforts effectively. With that in mind, it’s also a good idea to write down key points for yourself on what you’ll measure over set periods. As such, you can ensure you’re on the same page with your marketers.
Leverage Relevant Tools
Fortunately, today there is no shortage of tools and platforms to manage outsourced teams. Take Trello or Asana, for example. By utilizing such tools, you can effortlessly track your team’s progress on each task and monitor how productive they are.
Additionally, you can use tools to measure how much time your team spends on different activities and track their work over a set period. This can be simply achieved with the perfect time tracker in place.
Maintain Regular Communication
Though your marketers are expected to work independently, it’s always a smart move to communicate with them regularly. This helps identify potential issues in advance and reduces the risk of your marketing campaign failing.
You can schedule weekly meetings and request reports to track your team’s progress and provide valuable feedback. This proactive approach helps identify potential issues early on, preventing time-consuming adjustments in the future.
Give and Ask for Feedback
Each team loves being heard. So, besides providing feedback, be sure to solicit it from your marketers as well. This will help build trust within the team, making them more loyal and productive. Plus, with two-way feedback, you can better adjust your marketing strategy to maximize its impact on your construction business.
Bottom Line
As you can see, an outsourced marketing team can become a real treasure trove for your construction business. Partnering with a skilled and relevant team in your niche will save you valuable time, allowing you to focus on your core activities and further elevate your brand.
We’ve also highlighted some essential tips on how to effectively manage your outsourced marketers to maximize their productivity. Good luck.