Exhibition Stand Trends for 2025 – Here’s What You Need to Know

Exhibition stands have come leaps and bounds in recent years. Thanks to a combination of creativity and advanced technologies, it’s now possible to put up stands that facilitate an incredible experience in just a few hours, all at a reasonably low cost.

Exhibition stands are still constantly evolving, and it can feel hard to keep up at times. To help you out, we’ve compiled some of the main trends we can expect to see this year – from AI-powered personalisation to employee training, here’s what you need to know. 

Ai-powered Personalisation

In pretty much every area of marketing, sales and promotion, personalisation has become the name of the game. Businesses are now more than ever before aiming to customise their approach to every single customer, ensuring that it’s as relevant as possible to that individual. 

This applies to exhibition stands as well, and in 2025, we expect this personalisation to be driven by AI. Whether that personalised presentation is shown through flatscreens or VR headsets, keep an eye on how you can use the latest tech to engage each visitor as if they were entirely unique.

Modularity

In many cases, businesses will need to attend multiple trade shows per year. However, it’s rare that you’ll get the same amount or shape of space at any two exhibition spaces, which can make it difficult to stick to the same exhibition stand design. 

One useful option is to develop a modular solution with the help of a design specialist such as Focal Exhibitions. This way, you can use only the pieces that you need at each trade show you attend, while organising and connecting those pieces in the way that best suits your needs for that specific event. 

A Space Within a Space

One of the main challenges of exhibitions and trade shows is how you can engage and capture your audience’s attention in such a busy environment. Of course, this is the main task of exhibition stands, and it’s always interesting to see how stand designers attempt to achieve this. 

In 2025, we expect to see more stands which are designed to create spaces within spaces. Little (or not so little) rooms that allow you to forget for just a second that you’re in a busy exhibition space, allowing attendees to be as present as possible with the product or service in front of them.

Employee Training

Lastly, no matter the tech involved, the people running the stand are still its most important assets. They need to be provided with the right support and training to carry out their roles properly, and this training needs to be specifically designed to suit your company.

Taking inspiration from these exhibition stand trends in 2025 will help you to make the most of your trade show attendance. Of course, how applicable each of these trends is to your specific business will depend on numerous factors, and you’ll need to adapt them as you see fit.